{"title":"Babies · 0–12 months · Play. Learn. Grow.","description":"\u003cp\u003eDiscover FitWood products selected for babies and everyday family life. Explore multifunctional Scandinavian design for movement, play and everyday life.\u003c\/p\u003e\u003cp\u003eAge groups offer inspiration. Always follow each product’s stated age recommendation, assembly and safety instructions.\u003c\/p\u003e","products":[{"product_id":"pilvi-play-mat","title":"PILVI play mat | sand","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003ePILVI play mat is the coziest companion for your little one’s first adventures. Crafted from durable, non-toxic, premium materials, our lightly padded mat provides a safe haven for practicing important skills such as tummy time, crawling, rolling, and sitting up. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eWith the versatile PILVI play mat sharing precious bonding moments and developmental milestones is effortless, as it is easy to carry around and can be machine washed. Whether you’re at home, visiting friends, or enjoying the outdoors, PILVI ensures you can cherish invaluable memories anywhere.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"FitWoodoy","offers":[{"title":"Default Title","offer_id":44831110725861,"sku":"2040","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0197\/8853\/files\/PILVI-play-mat-sand-4.jpg?v=1760599388"},{"product_id":"kuu-feeding-pillow-beige","title":"KUU feeding pillow | beige","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eKUU is the Finnish word for moon, and just like its namesake, the crescent-shaped pillow brings a sense of calm and ease to everyday moments. Carefully designed for feeding and cuddling, KUU supports both parent and baby while encouraging a natural, relaxed feeding position.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eThe pillow is filled with natural buckwheat husks that gently mould to the body while maintaining their shape. This provides steady support, helping your baby rest securely and comfortably on your lap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eMore than a feeding pillow, KUU is a companion for the quiet moments of early parenthood – from late-night feeds to peaceful cuddles and bonding time together.\u003c\/span\u003e\u003c\/p\u003e","brand":"FitWoodoy","offers":[{"title":"Beige","offer_id":58275101606269,"sku":"2110","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0197\/8853\/files\/KUUbeige1.jpg?v=1781690261"},{"product_id":"kuu-feeding-pillow-shadow-blue","title":"KUU feeding pillow | shadow blue","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eKUU is the Finnish word for moon, and just like its namesake, the crescent-shaped pillow brings a sense of calm and ease to everyday moments. Carefully designed for feeding and cuddling, KUU supports both parent and baby while encouraging a natural, relaxed feeding position.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eThe pillow is filled with natural buckwheat husks that gently mould to the body while maintaining their shape. This provides steady support, helping your baby rest securely and comfortably on your lap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eMore than a feeding pillow, KUU is a companion for the quiet moments of early parenthood – from late-night feeds to peaceful cuddles and bonding time together.\u003c\/span\u003e\u003c\/p\u003e","brand":"FitWoodoy","offers":[{"title":"Shadow blue","offer_id":58275101409661,"sku":"2111","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0197\/8853\/files\/KUU_shadow_blue_1.jpg?v=1781690166"}],"url":"https:\/\/fitwood.com\/collections\/fitwood-age-0.oembed","provider":"FitWood","version":"1.0","type":"link"}