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ELY Centre has granted business funding for FitWood’s globalization project.

The aim of the project is to understand what kind of children’s and adults’ traditional home-exercise equipment are trending globally and to manufacture minimum of three new Scandinavian home-exercise products for kids and two for adults to boost the global growth. The sustainable development has been considered by using wood as a primary material in new products. In addition, the goal is to develop production processes, global expanding strategy and international marketing, the company will attend in global trade fairs and will expand in five new markets. The gender mainstreaming is considered by analyzing project’s decisions and actions impact in different genders.

The project is coordinated by FitWood and it will be done between 16.08.2021 and 31.08.2022.

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