Our story

FitWood is a Finnish company that embarked on its journey in 2015. Since the beginning respecting the nature, crafting high-quality design products from beautiful and durable birch plywood, and promoting holistic well-being have been at the core of our mission.

For us, home is a place for relaxation, fun, and togetherness, and above all, it's the place where our everyday well-being is built. We believe that, alongside doing meaningful things for oneself, living an active lifestyle and taking care of the mind and body are among the most important pillars of well-being. Therefore, we have wanted to create a collection of carefully crafted design products that enable an active everyday life for the whole family.

The foundation of holistic well-being lies in nurturing the resources of the mind and body, and this has been one of the reasons why authentic natural materials form the foundation our product range. It has been scientifically proven that using natural materials, especially wood, in interior design enhances well-being and reduces stress. Therefore, incorporating natural elements into home decor is not just an aesthetic choice. When considering different material options, birch plywood stood out as an ideal choice, as it is not only beautiful, ecological, and durable but also natural and vibrant. Over time, as our product range has expanded, birch plywood has been complemented by materials such as linden, aspen, natural cork, and a range of beautiful textiles made primarily from recycled materials.

All our products are designed in Finland and manufactured mainly in Europe, in order to minimize unneccessary climate burden. Besides from using environmentally friendly and durable materials, we also aim to create products that are as long lasting as possible in terms of their purpose. For us, versatility is not only a feature but also a value through which we strive to build a more sustainable future. When products offer users various possibilities for use, it often positively impacts the product's lifecycle by extending it.

For us, versatility is not only a feature but also a value through which we strive to build a more sustainable future.