Former Kettler Nordic Sales Manager, Mika Haara, starts as FitWood Export Manager in the beginning of September. His main responsibility will be b2b sales internationally.
FitWood of Scandinavia is a Finland based producer, that uses mainly Finnish wood and craftmanship to create a better visual and training experience — with home fitness equipment that you don’t need to hide. When managing Nordic Sales for German producer Kettler, Mika was dealing with home cardio fitness equipment line that is in higher prize category than most of its competitors. With these premium prized products Mika has been able to achieve growing sales in cooperation with the Nordic retailers.
In his new job, Mika will take a stand for active lifestyle, beautiful Scandinavian design, and sustainability — the core values of FitWood. “I see a lot of potential in this rising category. High quality premium products will always have demand. All of FitWood products are better than competition in appearance, functionality and materials. After all, it was an easy decision for me to jump in when this position opened up.” Mika Haara comments.
FitWood wishes Mika Haara warmly welcome into our team!
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