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Laura Meriluoto is a Helsinki-based designer, known for her ingenious furniture designs as well as her playful, usable sculptures that expand the boundaries of art and functional products. With international recognition, Laura’s designs uniquely combine insightful versatility with soft, clean-lined, and timeless aesthetics. As a designer, Laura strives to create innovative products and furniture that withstand the test of time and use, becoming lifelong companions to their owners – the kind that will be cherished and cared for.

For FitWood, Laura has designed multiple products, one of them being the highly acclaimed LUOTO climbing arch, which has gained great international popularity due to its unparalleled versatility. LUOTO climbing arch is also a prime example of Laura’s design philosophy and creative vision – one product transforms into multiple different functions, adapting to the user’s changing needs, thus providing the product the longest possible lifespan. As the creative director of the company, Laura is also responsible for FitWood’s brand.