In January 2016 FitWood participated ISPO Munich 2016 Exhibition. Sporttimyyjä Magazine’s founder and current editor in chief, Heikki Kuva, was seeking new interesting business ideas and concepts and took visit on FitWood’s booth.
The new product line of FitWood stood out positively by combining the use of ecological Nordic wood and sustainable materials with Scandinavian design, which will fit into the decoration of most people’s homes. The magazine appreciated FitWood equipment for bringing great functionality and feeling to the exercise.
Sporttimyyjä is the biggest trade magazine for the Finnish sports article business. The magazine covers 95 % of professional buyers in the field. FitWood has the privilege to be featured in the magazine article number 2/2016, published 4.3.2016.