FitWood of Scandinavia is gathering the resources necessary to continue aggressive international expansion. The share issue is consistent with the company’s plan to create a new category in home fitness and to be the global leader in the category — a plan requiring capital investments boosting growth. The share issue is public now on Invesdor.
“We saw Invesdor as an attractive option to arrange our share issue technically,” said Matias Kukkonen, FitWood CEO. “In addition to raising funds it helps to build awareness of the company. We see FitWood as an interesting option for investors based on its global scalability, our signature line concept and the global trends that support our area of business.”
In the first days of FitWood’s public Invesdor phase, the company has raised over €94 000 — nearly surpassing its minimum goal of €100 000. This includes an investment from the first FitWood Signature Line ambassador, hockey star Aleksander Barkov himself.
FitWood of Scandinavia received nearly €400 000 from outside investors in spring 2016, in one of the largest seed rounds of the year in the Pirkanmaa region of Finland. This demonstrates high investor confidence in the concept, brand and the market category.
Going forward, FitWood will continue aggressively seeking new markets and expanding their sales team. Their current line of made-in-Finland, Scandinavian design, sustainable home fitness equipment can be found here.
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Chairman of the Board